This book is very systematic, cost-effective. Result oriented approaches to reach the largest possible markets. The author packed this book in complete chapter : Building brand identity, Knowing your audience and soliciting useful feedback, Creating an attractive book package, Working with distributors, Getting great placement, Marketing to libraries, Using the Internet, Cultivating alternative markets, Making the most of subsidiary rights, Implementing an effective publicity campaign.
It include a marketing timeline and checklist, sample press release, direct mail packages and PR pitch letters. For anyone who is seeking to understand and practice strategic book marketing, it is the best book for resource material. This book is good for essential reference to learn absolutely everything about to sell books.
This books diserve to be called invaluable resource because it will help publishers, authors, and most anyone who wants to succeed in the publishing industry. The readers will not find nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign.
A brand new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles are the plus value provided by this book.
